Contact us at

Author Seminar by Elsevier

Good research deserves to be published, to be widely read, and to be recognized by fellow researchers and the community. The current research and funding climate makes it absolutely necessary that you are successful in being published. This raises the question; how can you achieve this goal? Success essentially depends on four components:

  • The ability to determine the best possible publication strategy for your research findings
  • The best possible way to write your article
  • The most effective interaction with editors. Key to success in this context is your ability to put yourself in the position of readers, reviewers and editors
  • Important considerations in journal selection are a realistic assessment of the quality of the research and of the audience you intend to reach.

The art of manuscript writing is not just applying one “golden tip”; It is “telling your story” to readers in an engaging way, and avoiding common mistakes and deficiencies including poor language. Avoidable mistakes can lead to unnecessary rejection of your manuscript

By taking an open, non-defensive attitude toward editor and reviewer comments will not only increase the likelihood of getting your manuscript accepted for publication, it is also likely that your published paper has improved thanks to their comments

By consistently applying these principles, and by understanding the publishing process, understanding the editors’ and reviewers’ expectations, you are likely to become a more successful author.

At the end of this author seminar, you should master the essentials of good manuscript writing.


leiLei Dries-Zhang is Publisher at Elsevier responsible for the publication of a group of academic journals in the field of Agronomy. Lei started with Elsevier in March 2013 as Managing Editor for the Economics program after finalizing a PhD in Development Economics from Wageningen University, the Netherlands. Since August 2014 Lei worked as Associate Publisher in the Economics business unit. In August 2016 she joined the Environmental Sciences business unit, responsible for the Agronomy portfolio.